"It is now more critical than ever that small businesses make effective, rational decisions. Effective and rational use of the Internet, Social Media and mobile applications is no exception."
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On-line video WORKSHOP TOPICS
Understanding where you are and where you are going is the first step in any successful venture. This course will help you perform a strategic analysis on your business. This will culminate with the development of a strategic plan for implementing new media to achieve your business objectives.
We all know that a plan is only as good as it's execution. This course will help you assess the best methods for implementing your plan. It will also help you identify the be tracking and reporting mechanisms to use to help insure your initiative are effective and profitable.
Understanding the role of new media marketing, and how to launch the more popular 'immediate' feedback applications (Facebook, twitter, YouTube, ...)
Understanding the new media 'immediate' customer service applications, including how to listen, understand, and act ...quickly.
Understanding the collaboration, mobile, and productivity applications that enable more effective management, all with readily available technology (Skype, Google Docs, GPS, wiki's, etc.)
Understanding how to assess, plan and implement your strategy in a meaningful and cost effective manner